Markup Calculator
Turn cost and markup % into a selling price and gross profit instantly, in your chosen currency.
Enter your figures
Result
Selling price
$100.00
Turn a cost and a target markup percentage into a selling price and the gross profit you will make. Useful for pricing products consistently across a catalogue.
Formula
Selling price = Cost × (1 + Markup% ÷ 100)Profit = Selling price − CostMargin % = (Profit ÷ Selling price) × 100
Example
A cost of $80 with a 25% markup gives a selling price of $100 and a profit of $20 (a 20% margin).
Frequently asked questions
How do I choose a markup percentage?
It depends on your industry, overheads and desired margin. Work backwards from the margin you need, or benchmark against competitors.
This calculator is for general information only and is not financial, tax or legal advice. Always confirm figures and applicable rates for your situation.
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